It Makes My Blood Boil

The guide is written by Peter Sun (one of Australia's leading marketing gurus), he gives the example of 2 ads. Then he asked people to choose one they thought would work best.

86% of people picked an ad that flopped like a dead fish. So what does this tell you?

Do you say that your brother, sister, mother, father, best friend, the first neighbor, wife, husband, boyfriend, girlfriend, dog, cat ... are the last people in the world you want to consult when writing ads - unless they have sound knowledge ... and backed by the results.

However, there is a heck of a lot of people who believe their family and friends.

They will fight until the black in the face to convince you why it is a direct response style copy will not work.

After all ... visual ... direct response ads and sales letters look pretty average. They are not going to win any awards. They are not going to admire art world. And it's almost too easy a prophecy that your friends and family do not like the look of them.

But you know what? It does not matter. Why?

Since you have proven to sell. And if you want your phone to ring off the hook ... then ignore all of your friends and family tell you -. until the test

, frankly, people who 'claim' they know better (even though they know "all things" about advertising) me piss. Now, things I probably get annoyed they do not mind at all.

But the fact is that they cost money certainly would.

Here's what happened to one of my clients, David Warne of the Crown Roast, which was followed my recommendations:

Everyone advised him ... AGAINST ... using a yellow pages ad I wrote for him. "There is too much copy. No one will read everything he writes." His friends, his competitors, his family ... All said they would not work.

and they were wrong. He made ​​hundreds of thousands of dollars as a result of using this ad.

The lesson: just as you would take advice from a doctor about your health ... Instead of his mother. Or a mechanic about your car ... instead of your sister.

consult experts in their advertising. It could put thousands of dollars in your pocket.