The "Shanzai" Culture in China

In recent years, Shanzhai has grow to be quite an interesting and a new controversial word, which is fully numerous from its original meaning in Chinese. Chinese word "Shanzai" is now used to describe goods that have names similar to famous brands lack of independent innovation in the market, imitating the other brands, in particular the renowned ones to achieve low-cost self product.

"Shanzhai" has formed a culture of its own, symbolizing something that imitates some thing renowned. Once a term used to suggest some thing low cost or inferior, now to a great number of people today "Shanzhai" suggests a certain Chinese cleverness and ingenuity.

Recently, the definition of Shanzhai has been expanded to a new extent. On China's World-wide-web, blogs, bulletin boards and news websites, we can come across photos of automobiles jerry-rigged to run on railroad tracks ("Shanzhai trains"), fluffy dogs trimmed and dyed to look like the national mascot ("Shanzhai pandas") and models of the Beijing Olympic Games' National Stadium made out of sticks ("Shanzhai Bird's Nest").

To simulated substance items which apparently set a goal of payoff, why can they so vogue now? Well, it is obvious that there are distinct goals and social influence amongst Shanzhai substance items. And Shanzhai items have their own superiorities, which is they can meet well-known taste for a awesome a large number of widespread individuals by appropriate of decent price. So it is simply understandable why they can prevail amongst people. From the side of actions, it is quick to be suspected of piracy and tort which impairs the interests of typical manufacturers. Further, from the aspect of high quality, it is likely to hurt the customers themselves given that of some bungling merchandise. This is one of the difficulties caused by Shanzhai items.

Then again, Shanzhai cultural goods such as Shanzhai movies and Shanzhai MTVs and even the Shanzhai Spring Festival Gala are different from Shanzhai material merchandise. Simply because the cultural products themselves are just for entertainment most of them have been altered and are not straightforward to have some thing with infringement to the original 1 and the audiences. So to me, I'm certainly searching forward to enjoying the Shanzhai Spring Festival Gala, believing it can give all audiences a surprising joy and some other feelings.